EverString Presents ABM After Hours

We’re taking Account-Based Marketing on the road to discuss what’s next and what it means for the industry.

Register now


Account-Based Marketing. It’s so hot right now.


It's the keyword in all conferences, marketing campaigns, and webinars. But what is ABM exactly and how does it impact you?

Register today to join EverString on Thursday, Aug. 4 in New York City at the Crosby Street Hotel for a night of cocktails and content with a keynote by Joe Chernov, VP of Marketing, InsightSquared, and special guest speaker Dayna Rothman, VP of Brand, Content, and Demand Gen, EverString.

Agenda:

4pm   Networking (Drinks & Apps)
4:25pm   Opening Comments
4:30pm   Influencer Keynote: Joe Chernov, VP of Marketing, InsightSquared
5:10pm   Guest Speaker: Dayna Rothman, VP of Brand, Content, and Demand Gen, EverString
5:30pm   Cocktail Party (ends at 7pm)

Attend our event and learn all about ABM, how to get started, and what it means for your business now and in the future. Register today and save your spot!


See you on the road!

Joe Chernov

Joe Chernov is the vice president of marketing for InsightSquared, a sales performance analytics company. He was previously a marketing executive with HubSpot, Kinvey and Eloqua. He’s been a marketing leader during two successful IPOs. The Content Marketing Institute awarded him “Content Marketer of the Year” and AdWeek named him one of the 100 most creative people in advertising. Joe serves on the board of advisors for several tech startups and is part of Flybridge Capital's advisor network.


Dayna Rothman

Dayna is vice president of brand, content, and demand gen at EverString where she leads content, web, and SEO strategy. Prior to EverString, Dayna led content marketing at Marketo. Dayna authored the book Lead Generation for Dummies and has authored numerous Lynda.com/LinkedIn courses including Content Marketing Fundamentals and Blogging for Business.




Why Everstring?

EverString helps B2B companies identify their best customer prospects through data science and predictive analytics. EverString intelligently scores inbound and existing prospects, and also identifies completely new prospects from outside your funnel.

Drive Conversion with Predictive Scoring

Score and prioritize leads and accounts in your funnel to increase conversion rates, deal sizes and velocity

Build Pipeline with Predictive Demand Generation

Analyze millions of potential accounts outside your funnel to identify completely new customers using intent and fit signals


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