Connecting the Dots from Predictive to AdTech
While many marking technology products focus only on siloed views of customer interaction, resulting in disjointed marketing operations and inconsistent engagement with customers, EverString provides a comprehensive, data-driven decision platform that enables marketers to extract the value of big data technologies without the complexity, in order to engage with the highest-potential prospects at every point in the marketing funnel. Delivered as a SaaS intelligence layer, the EverString Decision Platform collects customer data based on over 20,000 buyer signals, then leverages data science and artificial intelligence to define each customer’s ideal customer profile. This audience selection capability is then integrated into each stage of the sales and marketing process to deliver Predictive Demand Generation, Predictive Scoring and now, Predictive Ad Targeting.