How to Power your Go-To-Market Strategy with FIRE
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The era of selling on a hunch is over. To thrive today, companies need data-driven insights that identify high-fit leads who are likeliest to convert. It’s the only way for an effective go-to-market strategy to take hold.
FIRE is the solution. By combining fit, intent, recency, and engagement data, FIRE is a methodology designed to help your team prioritize your best leads, shorten sales cycles, and improve your win rate.
FIRE is the solution. By combining fit, intent, recency, and engagement data, FIRE is a methodology designed to help your team prioritize your best leads, shorten sales cycles, and improve your win rate.
In this guide, you will learn:
- Why FIRE is mission-critical for an effective account-based strategy
- How the four elements of FIRE work together to identify your best leads
- How to operationalize FIRE and shift from prospecting to converting
- What one company did to increase their win rate by 125% with FIRE
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"The only thing that doesn't scale is time. And unless you're thinking FIRE, you're probably burning through your sales reps' time."
Joe ChernovCMO
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"The biggest challenge in ABM is determining who to target, for marketers using FIRE, that's no longer an issue."
Maria PergolinoCMO